Wednesday, August 31, 2005

WIP vs. WPEN: Competitive sports talk?

Tony Bruno vs. Angelo Cataldi.

Jody McDonald vs. Howard Eskin.

Jim Rome vs. Cuz and Mike

WIP 610 (and its stable of former Inquirer sports writers) has had its way in the market for a long time. Will that change with last week's announcement that Greater Media Inc. will convert WPEN (950-AM) from oldies to sports talk on Oct. 3?

WPEN is bringing back Philly boys Tony Bruno and Jody McDonald. Bruno will go head-to-head against Angelo Cataldi and his morning team, and Jody Mac will take on Howard Eskin in the afternoon drive (3 p.m.- 7 p.m.)

WPEN also announced last week that it will air Jim Rome's nationally syndicated show from noon to 3 p.m.

McDonald most recently was at WFAN in New York and just launched a satellite radio show from noon to 3 p.m. on Sirius.

Here is the lastest release from WPEN, which came out today at 5 p.m.

Philadelphia, PA: Greater Media Philadelphia is pleased to announce legendary sports personality Tony Bruno has been recruited to do mornings at the new Sports Talk 950. He will officially take over the radio airwaves weekday mornings from 9am - 12noon beginning on October 3rd, 2005.

Bruno has been called "possibly the best sports talk show host in America" by the Los Angeles Times. His career started at the age of 17 at WIFI in Philadelphia and a year later was working at the legendary pop station WFIL. Thirty-five years later, he has achieved what most sports broadcasters can only dream about.

Tony launched Sports Radio WIP as well as two networks - the ESPN Radio Network in 1992 from Bristol, Connecticut and eight years later launched FOX Sports Radio in Los Angeles.

"We are thrilled Tony has decided to join our team. He is the perfect player to kick off weekday mornings on Sports Talk 950. I cannot think of a better choice than Tony to give Philly sports fans the latest news and views they want to know about," said Station Manager Bob Deblois.

The new interview-based, sports/talk oriented format will provide listeners with a new choice to hear the very best sports variety; facts,
information and talk in Philadelphia.

"Wow! Philadelphia is my hometown, and it'll be great for my family, friends and supporters to get to hear how the local kid made good with the kind of sports talk they're not used to getting. I live and breathe Philly sports and am proud all the hard work has led this to finally becoming a reality, "said Bruno.

He added, "I'm back on Philly radio and on a legendary station like 950 WPEN. I know this much, no one knows how the fans think, tick and breathe better than me. It's the best sports town in America and now I get the chance to show them how great sports talk radio really sounds."

WPEN is owned and operated by Greater Media Philadelphia, a subsidiary of Greater Media, Inc., the parent company of 19 AM and FM radio stations in the Boston, Detroit, New Jersey and Philadelphia markets. It also owns a modern printing plant and a group of weekly newspapers in central New Jersey as well as several telecommunications towers located throughout the United States.

For more information, please contact Heidi Raphael, Director of
Corporate Communications at 248-591-6864 or

There is another choice now. Will you listen?


At 10:51 PM, Blogger That Dude said...

I will defnaitely listen if it is on the web. I cant stand the morning goofienss of Cataldi and the extremem left wing bent of Eskin. Tony Bruno's LA show was really good. Im psyched.

At 12:13 AM, Anonymous Anonymous said...

If its on the world wide web I would definately listen. bruno is tremendous talent. Cataldi is contrary for no good reason. Eskin is just too negative, but if he is is liberal that makes him more attractive. Mcdonald is just more sensible. Don't screw around. Get up on the web!

At 1:08 AM, Anonymous Anonymous said...

I have to agree with the other guys. I tried listening to 610 after it went on the internet for a few weeks, but found I couldn't stand it. I'd love to hear Jody Mac back on the airwaves, but unfortunately can only hear it on the web. If it is available online, I'll definitely listen Bruno and Jody Mac. I'm not a big fan of Rome; I might just have to skip him for Cuz and Mike.

At 9:12 AM, Anonymous Anonymous said...

I'm glad Tony Bruno is back. When he left the morning show 10 years ago, I stopped listening. It got way to silly after his departure.

At 9:36 AM, Anonymous Anonymous said...

eskin hates the phillies. theres one thing to be critical which we all are but it goes deeper with him. its like someone in the organization did something to him and now he has it out for them. plus hes way too liberal. i tune to wip to get sports talk, not politics. sports is an escape from the outside world. if i want politics, ill tune to another station. i get tired of his leftist rants everyday. 3-7 is a black hole that needs to be filled. hopefully that will change now.

At 9:45 AM, Anonymous Anonymous said...

As arrogant as Eskin comes off (and most non a-holes can't stand it) when it comes to sports for the most part he is correct. But please don't listen to anything he says off topic. I am liberal and think he sounds like an idiot. He really doesn't understand much besides sports. and he is not liberal, he is doing what radio jocks do... get ratings. when a democrat (notice i didn't say liberal) is in office, he will rip them too.

At 12:41 PM, Anonymous Anonymous said...

if this is on the web i'll definately listen. living in indy now i would have no chance to do so unless its on the web. Tony Bruno is an all time great host and I loved his LA show. Jody Mac is a legend. Pretty impressive start WPEN. Get it up on the web! -scot in indy

At 8:34 AM, Blogger Costen Shockley said...

Jody Mac BAAAAAAAAAAAACK!! excelent!

At 8:33 PM, Anonymous Anonymous said...




At 2:27 PM, Anonymous Anonymous said...

it's about time philly had a TWO way sport's talk station. what a plesure to listen all day and not here anything negative toward's the caller's! dont that other station no that without the caller's there would be no station!? hope 950 the best! thank's!

At 2:02 PM, Anonymous Anonymous said...

Why doesn't Phllly cover Lacrosse?


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