Thursday, August 04, 2005

Sixers-Flyers marketing guru resigns

I'm not sure what, if anything, to read into this, but it is worth a read. This comes from Comcast-Spectacor:

COMCAST-SPECTACOR ANNOUNCES RESIGNATION OF DAVE COSKEY

(PHILADELPHIA, PA - August 4, 2005) Comcast-Spectacor announced today that Dave Coskey, President of Comcast-Spectacor Marketing, will resign his position to pursue new challenges in the industry. Coskey, who built a nationwide reputation for innovation and creativity in the marketing of both the Philadelphia 76ers and Philadelphia Flyers, will continue to serve Comcast-Spectacor as a consultant.

"Dave has been an integral part of the growth and success of Comcast-Spectacor as a leader in the sports and entertainment industry," said Ed Snider, Chairman of Comcast-Spectacor. "He will be sorely missed, but we understand his desire to pursue new opportunities and wish him well in his new endeavors. We also plan to continue to utilize Dave's many talents and incredible creativity, albeit in a consulting capacity."

Coskey has served as President of Comcast-Spectacor Marketing since May 2003, overseeing the marketing and public relations activities of all of the organization's teams, including the Philadelphia 76ers, the Philadelphia Flyers, and the Philadelphia Phantoms. Coskey first joined the organization in 1996, serving as vice president of communications, and has been a leading force in creating a range of innovative and fan-friendly activities that have helped the 76ers enjoy outstanding fan support over the last ten years.

"While Dave has helped to lead our company through a tremendous period of growth and change with his creative thinking and remarkable innovation, he has also trained an outstanding marketing and public relations staff," said Comcast-Spectacor President and Chief Operating Officer Peter Luukko. "With the foundation Dave leaves behind, we, as a company, will continue to be at the forefront of the sports and entertainment industry. We all wish Dave the best of luck."

"I greatly value the opportunity I have had to work with Ed Snider, Peter Luukko and the entire Comcast-Spectacor team," said Coskey. "I've been with the organization in one capacity or another for more than half of my professional life, and I just think that it is time to try something new. The hardest part is that I'm leaving a company that I love, people I respect and admire, and people who are my friends.

"I look forward to continuing to work with Comcast-Spectacor on new, innovative ideas to enhance the fan experience and create greater entertainment value," Coskey said.

Coskey has played an integral role in the area of attendance enhancement. Over the past five seasons, the team has increased its overall attendance by 65 percent, setting average attendance records each consecutive year. In 2000-01, the Sixers had franchise records for total (805,692) and average (19,651) attendance. With their march to the NBA Finals, the Sixers surpassed the million-fan mark for the first time in its history in 2001.

Much of this success can be attributed to the creativity that has become a cornerstone of the Sixers' marketing and promotional efforts under Coskey's leadership. In the past ten years, fans have been consistently treated to innovative giveaways such as the successful Allen Iverson Bobblehead, extraordinary game presentation, and a high-energy atmosphere in the Wachovia Center.

After serving as the Sixers director of public relations and assistant director of marketing from 1986 to 1988, Coskey served as vice president of marketing at Trump Plaza Hotel and Casino. He returned to the Sixers in 1996 and was selected by his peers to serve on the NBA's Marketing Advisory Board in 1999. Coskey's talents were again recognized in 2003 when he received a Mid-Atlantic Emmy Award for Outstanding Promotional Announcement.

A graduate of Villanova University, Coskey and his wife Monica currently reside in Avalon, N.J., along with their three sons David, Michael and Stephen.

2 Comments:

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